Why Everyone’s Buzzing About Purple Wins Resume Design

In the modern job market, having a resume that beats Applicant Tracking Systems (ATS) is essential. Job pools are increasing, with sometimes hundreds of candidates vying for a single role.

For everyone in their 30s to 50s and applying for that next job, the struggles are endless - Resume formats have changed. Industry skill needs have changed, especially since AI. Hiring practices are complex and often have multiple hidden layers.

To top it all, if you’re an immigrant, or are seeking to enter a different industry than the one you’re currently in, you’ve most likely found yourself caught in a whirlwind of opinions, suggestions and speculation.

As an experienced recruiter in Canada, I often received resumes in a variety of different formats, some better than the others but over 99% missed the mark.

If you’re wondering what I was looking for - I’m happy to tell!

At the very least, a resume should be extremely friendly to someone reading it for the first time. The font type, size, sentence spaces,margins, and everything that is written should be in a format that is very simple to understand for anyone reading it. Next, It should clearly illustrate your education background and be simple yet succinct chronograph of your academic and professional achievements. That’s all.

I find that most people, including myself, are guilty of trying to over engineer their résumé.

The good news is that with the right, kind of guidance at the right time, one can turn around a decent resume pretty quickly. We all know what a great resume you can do – it can open doors of opportunity, it can land you that desired interview, or it can simply bring your story to life - your unique journey, your strengths and your talents, all packaged with a quality narrative. Now, that’s a total game changer!

I provide my clients the capability to design a fundamentally strong résumé. One that helps carve your success story in a way you haven’t seen before.

Our team at Purple Wins partners with a cutting -edge technology leader in resume design - Jobscan , which specializes in optimizing resumes to pass through ATS filters, used by many organizations today. By analyzing job descriptions and matching keywords, Jobscan ensures that your resume rises to the top of a recruiter’s pile.

In my experience with Jobscan, you can get about a 70-80% match on the job description - which is a great starting point!

From the standpoint of success,it doesn’t put you anywhere in the wheelhouse of receiving an interview call. To get to that, you need to be in the top 1%-3% of job applicants. That’s how competitive it is, and AI alone cannot get you there. That’s why job referrals are still a widely accepted way to bypass the entire ATS process, altogether!

As an experienced hiring manager, agency headhunter and a job seeker; I have a unique experience of being all three sides of that table. Canadian organizations only sometimes rely on external recruiters, especially for niche roles. If the recruiter utilizes an #ATS system, then the technology might get you a potential click on your profile. If they don’t, your efforts are in vain.

So what’s the solution? Firstly, recruiters in the Greater Toronto, Vancouver and Edmonton/ Calgary areas rely heavily on personal networks. So what should you do try to get into their networks . Sounds tough for somebody who thinks they have nothing to offer – but believe me there will be a time when you will be the right candidate that the recruiter is looking for, and you want to make sure that they recall your profile at the right time . You have to make your profile and yourself memorable . Purple Wins coaching combined with job scan insights help you achieve that cool in a simple format that is both effective and rooted in years of validated success for our clients.

Now, let’s think like a manager with a real hiring need. Leaders who are short-staffed face significant pressures. Hiring managers don’t have time to interact or interact much with job seekers. Their interest lies in finding a unicorn in the most effective way possible. If your resume doesn’t intrigue them, no amount of LinkedIn messaging can help.

The Solution: Purple Wins’ OZ-7 Methodology

Purple Wins’ propreitary OZ-7 methodology solves this problem by putting the power of 1-1 coaching supercharged by top quality #AI, to power jobseekers.

Still not convinced? Here are some additional reasons why Purple Wins is the right career design partner for you!

1. Cost-Effective Solution:

Traditional resume coaches charge between $200-$500 USD for a single job application-ready resume. Jobscan offers a more affordable alternative, allowing unlimited resume designs for the same price. However, AI alone isn't perfect—you still need human creativity to craft a compelling narrative that secures interview calls. Jobscan, while cost-effective, might still feel expensive for job seekers.

Purple Wins offers a superior solution: access to professional-grade resume tools and expert coaching. Our OZ-7 methodology combines Jobscan’s scalable capabilities with personalized 1-1 coaching, providing the best of both worlds, in a cost-effective program that does much more than just design your resume.

2. Uncompromising Quality - Proven Success:

We rigorously qualify AI tools and hold them to our high standards, so you always have the best of the market at your fingertips! Purple Wins has a track record of helping individuals achieve their career goals. Combining the best AI tools with expert coaching provides a holistic approach to career development.

3. Easy Sign-Up and Post Program Support:

-Signing up is easy, and once you’re enrolled on one of our Loyalists’ programs, you receive post coaching support for upto a year. This ongoing access ensures you have the resources you need whenever you need them.

Empower Your Career with Purple Wins: Equity-Centered Coaching.