Breaking the ‘Canadian Experience’ barrier for once and for all

Manpreet had it all—15 years of global leadership experience, an MBA, and a proven track record of driving business growth. Yet, after countless interviews, the feedback was always the same:

"You’re not the right fit."
"Your experience doesn’t align with the job description."
"We’ll keep your resume on file."

Manpreet’s leadership wasn’t in question—the hiring system was.

Like many immigrant professionals, he faced the Canadian experience barrier—a frustrating hiring mindset that dismisses talent simply because it wasn’t developed in Canada. Meanwhile, companies struggled to fill executive roles because recruiters relied on rigid checklists instead of assessing leadership potential.

Manpreet didn’t need just a job. He needed a career strategy—one that positioned his expertise in a way hiring managers would recognize. That’s where Purple Wins comes in.

Many professionals believe that with the right experience, the right job will follow. But the hiring market is far more complex:

• Recruiters work for employers—not candidates. Their job is to fill roles based on employer checklists, not guide professionals into leadership.

• Career coaches focus on resumes but lack hiring influence. A polished resume isn’t enough if it’s not strategically positioned.

• The system is fragmented. One side focuses on employer needs, the other on job seekers—but no one bridges the gap.

That’s what sets Purple Wins apart.

Unlike mass-market firms such as Randstad, Robert Half, and Adecco, which serve either companies or individuals, Purple Wins consults on both sides—ethically and transparently.

1. Industry Leaders, Not Just Career Coaches

Our team isn’t just trained in career coaching—we’ve led teams, built businesses, and navigated career transitions ourselves.

• Mina Johl, our founder, has worked across four industries on three continents. She understands what it takes to break through hiring barriers at the highest levels.

• We specialize in STEM, covering industries where diverse talent is often overlooked.

2. Focused on Leadership Transitions, Not Just Job Search

Global professionals need more than resume advice—they need positioning strategies.

• Immigrant professionals navigating a new job market

• Industry specialists stepping into leadership roles

• Senior executives repositioning themselves for the C-suite

3. AI-Powered Coaching for Career Success

We use AI-driven insights to:

• Analyze leadership strengths and growth opportunities

• Predict hiring trends to keep professionals ahead

• Provide real-time feedback on executive presence, negotiation strategies, and career positioning

4. Ethics Over Volume—No Conflicts of Interest

Unlike larger firms that blur the lines between coaching and hiring, we maintain full integrity:

• No paid job placements

• Separate career coaching from executive search

• A commitment to quality, not mass placements

5. High-Touch Consulting vs. One-Size-Fits-All Solutions

Randstad and Robert Half work with thousands of candidates using generic career coaching. Purple Wins offers high-impact, individualized career consulting.

• No pre-recorded modules. No cookie-cutter advice.

• Real hiring insights, not just job search templates.

Real Success Stories: How We Help Leaders Win

AMIT’s Story

Amit kept hearing "you’re overqualified." With Purple Wins coaching, he positioned himself as a thought leader, bypassing recruiters to secure a senior strategy role at a Fortune 500 company.

Mira’s Story

Mira had the experience to be a CMO but wasn’t getting interviews. Through executive branding and strategic networking, she landed a CMO role—not by changing her skills, but by marketing them differently.

Manpreet’s Story

Manpreet faced the "Canadian experience" barrier. Through Purple Wins, he translated his global expertise into a compelling leadership story. In just six months, he secured a CFO role.

The Purple Wins Standard: Changing the Hiring System

We’re committed to:

• Empowering professionals with expert career consulting rooted in real industry insights

• Helping businesses find top-tier leadership talent—without hiring biases

• Raising the bar for career transitions and leadership hiring

Your Career Growth Won’t Wait. Neither Should You.

The Canadian experience requirement is an outdated barrier. You don’t need Canadian experience to be a strong leader—you need the right positioning.

If you’re a professional navigating a career transition, a leadership move, or an industry shift, we’ll help you align your strengths, experience, and future goals.

If you’re an organization looking for high-caliber leadership talent, we’ll help you find, assess, and retain the best leaders—not just fill a job opening.

The hiring system is broken. We’re here to change it.

• Stop waiting for recruiters to see your value. Position yourself as the leader they need.

• Visit www.purplewins.io and take control of your career today.